Portfolio
Wellness Water
During my time at Bond University, I had the opportunity to co-found Wellness Water, a student-led business project designed to make a tangible impact on global access to clean water. Over a focused 12-week course, our team raised over $4,300, which we proudly donated to Water Aid, a charity dedicated to providing clean drinking water to underserved communities worldwide.
In my role as both a founder and a member of the marketing team, I was involved in all stages of the project, from concept to execution. My contributions included:
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Product Development: I collaborated on the design and functionality of our product, ensuring it met our goals for sustainability and market appeal.
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Business Model & Plan Creation: I helped build a solid business model and comprehensive business plan that guided our strategic approach and highlighted our mission-driven goals.
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Sales & Marketing Initiatives: I played a key role in developing and implementing marketing strategies, which included brand positioning, outreach efforts, and promotions to drive product awareness and sales.
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Presentations & Financial Oversight: From delivering compelling presentations to tracking spending and preparing financial reports, I was responsible for communicating our progress, managing resources, and ensuring that our financial goals aligned with our mission.
Through Wellness Water, I gained invaluable experience in launching and managing a brand with a purpose, and it reinforced my belief in the power of socially responsible business. This project not only strengthened my skills in brand development, marketing, and financial analysis but also deepened my commitment to causes that support global well-being.
Marketing
In my experience with integrated marketing campaigns, I've developed strategies that create a unified brand message across multiple channels to maximize impact and reach. By leveraging insights from consumer behavior and market trends, I design campaigns that blend elements of social media, email marketing, SEO, paid advertising, and content marketing into a cohesive strategy.
Each integrated campaign starts with a clear understanding of the brand’s goals and target audience. From there, I create a strategic roadmap that outlines touchpoints across platforms, ensuring consistent messaging and a seamless experience for the audience. My focus is on creating synergy between channels so that every interaction reinforces the brand’s story and drives engagement, whether through brand awareness, lead generation, or customer loyalty.
Through data-driven analysis, I continuously monitor campaign performance, adjusting tactics in real time to optimize results. I prioritize channels based on ROI and use A/B testing to refine messaging and visuals. This approach allows me to ensure that each campaign not only meets but exceeds goals, building meaningful connections between the brand and its audience. My experience with integrated campaigns has given me a deep understanding of how to align multiple marketing strategies toward a common goal, ultimately creating a larger impact and driving sustainable growth.
Marketing Campaign Results
Integrated Marketing Campaign 1
Goal: Conversions + drive direct bookings
Digital ads:
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7x ROAS
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$881,849 revenue
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11,777,803 impressions
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2,935,947 video views
Direct Promotion:
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Created a direct booking promotion that resulted in $46,000 and 86 nights booked at the resort
Organic Social Media:
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35+ influencers vetted to support initiatives
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12 influencers approved
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24 in-feed posts
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Total reach: 372,546
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Total impressions: 143,022
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Integrated Marketing Campaign 2
Goal: Drive bookings + increased awareness
PR:
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National TV exposure on the TODAY Show
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Surprise getaway reuniting twin sisters
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4 million viewers
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Website UMV: 34 million
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YouTube UMV: 135,000
Website:
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Traffic increase of 60%+
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50,100 landing page visits
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$97,000 website revenue
Email 1 out of 3:
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$47,000 revenue
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50% open rate
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4,900 influenced conversions
Email Campaign
Goal: Drive bookings
Email:
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$154,000 revenue
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60% open rate
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19,700 influenced conversions
Social Media Management & Content Creation
In my experience with social media management and content creation, I've focused on building brand presence through strategic and engaging content. I develop content calendars tailored to each platform, ensuring consistency with the brand’s voice and objectives. I enjoy creating visually appealing graphics, writing impactful captions, and producing engaging videos, always keeping the target audience in mind.
I rely on data-driven insights to refine my approach—tracking metrics like engagement, reach, and click-through rates to understand what resonates and adjusting strategies accordingly. This blend of creativity and strategy allows me to help brands stand out, connect meaningfully with audiences, and drive sustained engagement.
Social media accounts I've managed and created content:
Realtor- Marla Moresi
Bakery: Rize Up Bakery
Golf Camp: PGA Camps
Design
In my website design and content creation work, I focus on crafting visually engaging and user-friendly experiences that convey the essence of each brand. My approach combines strategic design principles with compelling storytelling, ensuring that every website is not only functional but also impactful. From layout design to color schemes and typography, I aim to create a cohesive and appealing look that aligns with brand identity.
My content creation process includes developing clear, persuasive copy and selecting or creating visuals that resonate with the target audience. Whether it’s for a product launch, an organization’s mission, or a personal brand, I tailor content to effectively communicate key messages while optimizing for SEO and user engagement. With each project, I strive to create websites that are not only visually attractive but also serve as powerful tools for engagement and growth.
Websites developed:
Websites in progress:
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