Wellness Water
Co-founded Wellness Water, a student-led social impact venture focused on improving access to clean water through a product-based fundraising initiative. Over a 12-week program, the team raised $6,300 and donated proceeds to WaterAid.
In my role across both founding and marketing, I contributed to product development, business model creation, and brand strategy, helping shape the concept from early-stage idea through to execution.
I supported the development of the business plan and go-to-market approach, including brand positioning, outreach strategy, and promotional efforts to drive awareness and sales. I also contributed to presentations and financial tracking to ensure alignment between performance, messaging, and project goals.
The project provided hands-on experience in building a purpose-driven brand, combining marketing, strategy, and product development within a real-world startup environment.